Increase Your SEO Efforts
Because online shopping will be so prevalent this year, it’s vital for your business to do all it can to get your brand to the top of online search results. According to the BrightEdge report, “An impressive 60% of consumers have been shopping online more often since COVID-19, and of that group, 73% plan to continue after the pandemic. What digital marketers and SEOs [search engine optimization specialists] have long known is finally coming to fruition: Online shopping is convenient and easy. Now the trick is to make SEO important within your organization.”
Here are a few easy ways to boost your SEO:
Publish content that’s relevant to your brand and interesting to your customers.
Identify and utilize keywords that will help your customers find your website.
Update your content regularly so customers have a reason to keep coming back to your site.
Use descriptive links, which is when the words you hyperlink describe what you’re linking to.
“Investing in search terms via Google ensures that you are easily found by customers looking for similar products,” Mathradas said. “This is especially critical for [niche] businesses … to target the right customer as they follow the path to purchase.” Market to loyal customers. Acquiring new customers always requires more time and money than getting loyal customers to come back, and this is especially true during the holiday season. You can encourage existing customers to make holiday purchases by engaging them with exclusive online offers, in-store events and personalized discounts and promotions.
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“Based on their past buying history, you already know exactly what will appeal to them most and can create personalized campaigns that will convert them” into repeat customers, said Jurgen Nebelung, vice president of e-commerce and digital at Tea Forte. “Loyal customers spend, on average, 67% more than new customers.”