Month: October 2021

October 1, 2021

How Do Companies Use Demographics in Marketing?

]Here are some of the ways companies use demographics in marketing: Social media marketing. Most social media platforms’ key demographics are readily available. Your company can use these demographics to inform your social media strategy. Look at where your customers’ demographics overlap with those of social media. For instance, if your customers are primarily women and you see that Pinterest’s user base is overwhelmingly female, […]