Category: Business

October 1, 2021

How Do Companies Use Demographics in Marketing?

]Here are some of the ways companies use demographics in marketing: Social media marketing. Most social media platforms’ key demographics are readily available. Your company can use these demographics to inform your social media strategy. Look at where your customers’ demographics overlap with those of social media. For instance, if your customers are primarily women and you see that Pinterest’s user base is overwhelmingly female, […]

September 26, 2021

Demographic Market Segmentation Examples

Each major demographic category can be used to inform a marketing strategy. Consider the following examples: Age group can be used to tailor a digital ad to young adults, parents of young children or older people looking to enroll in Medicare, for example. Age group is also important because certain generations comprise more people than others; in fact, millennials will soon outnumber baby boomers, according […]